Building upon the success of our first design for Sakura in Lincoln, we exploited the opportunity to create a new site in Reading in the place of an old 'Fez Club'. The multi-level floor plan lent itself perfectly to the Sakura format of a soft and sexy aesthetic with varying individual characters between each level to maintain and evolve the experiece of the customers. Entry to the venue comes from street level. Immediately guests are greeted buy a comfortable but sophisticated fixed seating area with an oriental theme, ideal for daytime eating and socialising. The open staircase leads directly to two levels, one below, where another lounge area can be found, and one above which contains a seperate bar and dance floor for those seeking a premium night-time club experience.

The client (Eclectic Bars) are looking into expanding their franchise with the help of JTDA in the near future.